JLD Experts Civility & Business

Civility Training in Morocco & Canada


JLD Experts offers civility at work training, civility train-the-trainer programs, and civility workshops and webinars, as well as business etiquette training, civility books and materials, organizational workplace and civility assessments. The company also offers “fitting into Canadian workplace” training, social intelligence and cultural competence coaching, keynote presentations, international business etiquette consulting, and much more.

JLD experts offre des programmes de formation en civilité en milieu de travail, de formation de formateurs en civilité, des ateliers et des webinaires en matière de civilité, ainsi que des formations en étiquette commerciale, des livres et des documents en matière de civilité, des évaluations organisationnelles du milieu de travail et de civilité. La société offre également des cours de formation pour l’intégration en milieu de travail Canadien, de coaching en compétences culturelles, la préparation pour des conférences invitées, des conseils en étiquette du commerce international et beaucoup plus.

يعرض خبراء الاعمال “JLD EXPERTS Civility&Business” تداريب، برامج تدريب المدربين و اوراش عمل في اداب ميادين الاعمال اضافة الى ندوات عبر الإنترنيت و كذلك تداريب في اداب و بروتوكولات مجالات التجارة و الاعمال(إٻټٻکٻټ-etiquette) .  كما يستفيد المتدرب من كتب و مستلزمات تتعلق بهذا النطاق بالاضافة الى تقييمات مدى تطبيق قواعد اداب الاعمال في المؤسسة التي يعمل بها. توفر برامج ” JLD EXPERTS Civility&Business” كذلك تداريب حول كيفية الولوج و التناسب و التكيف مع بيئة العمل في المؤسسات الكندية ، حول الذكاء الاجتماعي، و التوجيه في مجال الكفاءة الثقافية و تقديم العروض الرئيسيّة ، و اداب الاستشارات في مجال الاعمال و التجارة الدولية و مواد اخرى تتعلق باستراتيجيات النجاح في مجالات الاعمال بشكل عام.

  • A conscious awareness of the impact of one’s thoughts, actions, words and intentions on others; combined with,
  • A continuous acknowledgement of one’s responsibility to ease the experience of others (e.g., through restraint, kindness, non-judgment, respect, and courtesy); and,
  • A consistent effort to adopt and exhibit civil behaviour as a non-negotiable point of one’s character.


Jouwairia Lahboub

Training Director


Jouwairia Lahboub-Daayf currently is a Professor at the ETP (École Technique et Professionnelle) of the St. Boniface University in Winnipeg Manitoba. She teaches Business Administration courses including Entrepreneurship, Management, Human Resources, Marketing-related courses and Organizational Behavior. She got her graduate education at the University of Manitoba and her undergraduate education from Al-Akhawayne University, Laval University, University of Prince Edward Island, as well as the University of Manitoba. She holds a Bachelor in Business Administration from the University of Prince Edward Island (2000), and an MBA from the Asper School of Business, University of Manitoba (2009). She also got a Canadian Securities Certificate from the Canadian Securities Institute. Before joining the St. Boniface University in 2010, Jouwairia had accumulated a load of work experience in both public and private sectors. Among other positions, she worked for Surgipath Canada Inc., under the multinational corporation Leica Microsystems (2005-2010), the Canadian Pacific Railway (2003-2004), Investors Group (2002-2003) and the Canada Farm Income Program under Agriculture and Agri-Food Canada (2001-2002). Jouwairia also owned a business in the food sector in the past. She is fully bilingual and a member of several professional associations and societies including “The Associates”, CPHR Manitoba (Chartered Professional in Human Resources), and the Executive Board of the Winnipeg’s “Garderie Les Tournesols”. She organized several student and community events at the university and served as a member of many internal and external committees, including as a member of the review committee for the NKE exam (Canadian national exam for designation in Human Resources). Jouwairia was highlighted in one of the “Canadian Museum for Human Rights” interviews, as well as in several media programs for many community and/or student activities she initiated and/or organized.


Jouwairia Lahboub-Daayf est actuellement professeure à l’ETP (École Technique et Professionnelle) de l’Université Saint-Boniface à Winnipeg, Manitoba. Elle enseigne des cours en Administration des Affaires, y compris l’Entrepreneuriat, la Gestion, les Ressources Humaines, ainsi que des cours de Marketing et de Comportement Organisationnel. Elle a fait ses études supérieures à l’Université du Manitoba et ses études de premier cycle à l’Université Al-Akhawayne, l’Université Laval, l’Université de l’Île-du-Prince-Édouard, ainsi que l’Université du Manitoba. Elle détient un baccalauréat en Administration des Affaires de l’Université de l’Île-du-Prince-Édouard (2000) et un MBA de l’Asper School of Business de l’Université du Manitoba (2009). Elle a également obtenu un Certificat Canadien de Valeurs Mobilières de l’Institut Canadien des Valeurs Mobilières. Avant de rejoindre l’Université Saint-Boniface en 2010, Jouwairia avait accumulé une bonne expérience professionnelle dans les secteurs public et privé au Canada. Entre autres postes, elle a travaillé pour Surgipath Canada Inc., sous la multinationale Leica Microsystems (2005-2010), la compagnie des chemins de fer Canadien Pacifique (2003-2004), Investors Group (2002-2003) et le programme de Revenu Agricole du Canada du ministère fédéral Agriculture et Agroalimentaire Canada (2001-2002). Jouwairia a également eu une entreprise personnelle dans le secteur alimentaire dans le passé. Elle est entièrement bilingue et membre de plusieurs associations et sociétés professionnelles canadiennes, dont «The Associates», le CPHR Manitoba (Chartered Professional in Human Resources) et le Conseil d’administration de la Garderie Les Tournesols de Winnipeg. Elle a organisé plusieurs évènements communautaires et pour étudiants à l’université et a été membre de nombreux comités internes et externes, y compris le comité en charge de l’examen NKE (examen national canadien pour la désignation en ressources humaines). Jouwairia a été l’invitée de l’une des interviews du «Musée canadien des droits de la personne», ainsi que dans plusieurs programmes médiatiques pour de nombreuses activités communautaires et/ou étudiantes qu’elle a initiées et/ou organisées.


“Let us go down in history as the generation which not only
understood what needed to be done, but a generation which had the strength,
the self discipline, and the resolve to see it through”

– Margaret Thatcher



Civility at Work

Civility training has been proven to improve morale, productivity, retention, and even the bottom line. Could incivility be a problem in your workplace or organization? Find out more about our Civility at Work workshops series with Civility Works and Setting Workplace Standards, by downloading our guide.

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Business Etiquette

Fine-tune your professional skills, present a polished image, navigate corporate events and more with our Business Etiquette workshops series: Just Plain RudeCorporate CourtesiesHow to Avoid Being a Cocktail Weenie™: Mixing Business with Pleasure and Corporate Dining and Entertaining for Business.

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Professional Image

First impressions do matter, but a polished appearance can be overshadowed by a negative attitude. Master the elements of image, attitude, communication, and confidence! Join Chicago’s Business Etiquette Experts for the entertaining and practical workshop The Polished Professional.

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Communication Etiquette

Whether verbal or non-verbal, in person, in print or online, our communications send a message. Learn how to communicate effectively and courteously in any medium with our Communication Etiquette workshop series: High Tech Talk and Communicating Confidence and Competence.

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Social Intelligence

We’re pleased to offer this exclusive, ground-breaking training in Social IQ. Developed by Lew Bayer, President of Civility Experts Worldwide, these courses are based on research that found that up to 85% of our long-term success in life and work is based on our Social Skills.

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The 30% Solution

What would you do with 30% more profit? Research shows that organizations that actively engage in civil communications and foster a culture of civility experience an average 30% increase in retention and profitability. The 30% Solution offer insight about how to build a culture of civility in your workplace.

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The 30% Solution Templates Workbook
and Online Course

Learn how to implement a civility initiative in your work place and increase retention, engagement and profitability.

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To get in touch with us directly, please email jldexperts@shaw.ca.